Business
Vedica Presents "Life Full of Altitude" Starring Rana Daggubati, a New Expression of the Good Life
Mumbai (Maharashtra) [India], April 7: Vedica, Bisleri International's premium beverage category from the Himalayas, has launched a new campaign film titled "Vedica - Life Full of Altitude," a visually rich and emotionally resonant narrative that reimagines the idea of the "good life." Building on its legacy of celebrating its pristine origin in the Himalayas, Vedica's new film marks a natural evolution in storytelling, moving from the purity of where it comes from to the essence of how it is lived. The film expresses a refined idea of modern luxury, keeping nature as its central theme, which is aspirational yet grounded and inherently relatable.
Apr 07, 2026